Most people still remember the early days of SEO. Back then, it was all about search engine rankings which meant that most people focused their efforts on keyword research and link building. Now, these factors are still important today. However, search engines have evolved quite a bit which means that SEO marketing, too, has to catch up.
These days, SEO alone isn’t enough. It needs to be utilised in combination with the user experience. This is the best way to not only lure in the right customers but to also make sure that they keep coming back for more. As you can imagine, such a route can often mean double the work. So, it can be helpful to get the aid of certain SEO agencies. For the right results, visit website for more information.
If you do want an introduction on how to combine these two fields, though, you will find all of the information that you need to know here. So, let’s get started…
Improve on Relevancy in Search Engine Results
Most people assume that being at the top of the search engine page is what is truly important. Of course, there is no denying that being on the first page, near the top can certainly boost the number of visitors your website. However, it isn’t enough.
Understand, users these days are a great deal more tech savvy than they once were. To add to this, they are also looking to speed up their overall online experience. Therefore, they will not simply click on the first link they are provided with, just because it contains the keyword that they are looking for.
Rather, what these users are focused on is relevancy. So, there is a good chance that they will look at the URL, read the meta description, and then make a decision about whether or not they have found a good match. Thus, it is important to make an effort with such elements.
To start with, ensure that the URL shows a potential visitor that they are heading to a page that is related to their search. Then, it is all about making those 150 characters for your meta description really count. Here, you will need to expand on the title and ensure your visitors that they are headed in the right direction.
Optimize on Content
The above strategies will be enough to convince potential visitors that you are offering what they are seeking. However, you need to back these claims up by providing them with content that is actually pertinent to their search. First, and foremost, you need to focus on a singular topic. This way, you will be able to keep their attention for longer.
Then, it is a matter of using your headers properly. This isn’t just useful for your site visitors but also search engine crawlers. So, your site is likely to be ranked more favourably as well. Try to have just one H1 tag so that you are further able to convince your visitors of the legitimacy of your content. It is here that you need to include the relevant keyword.
After this, it is a matter of using headers from H2 to H6 so that you can organise your content more easily. Keep in mind, for the ultimate user experience, all of the content needs to be simple to go through. So, the quality of articles, descriptions, and more are important too.
Do Your Research and Streamline
These days, you don’t have to guess why people are leaving your site. With a little bit of research, you can figure this out for yourself. Understandably, you need to be looking in the right places. A good starting point would be to identify how much time the average user spent on your website.
For instance, if people are exiting the landing page shortly after getting there, they are clearly not finding what they are looking for. As such, you may need to find more relevant keywords or writer clearer meta descriptions.
Then, you will need to take a look at what pages are working and which ones aren’t interesting people. If you find that people are spending more time on certain pages than others, try to figure out what elements are popular wand which ones are not.
These are the top ways to combine SEO and user experience for maximum impact. In turn, this may mean a higher conversion rate for you.